Different people have different opinions about brand storytelling. Somebody can say that creating content that sells is storytelling; which is true. The way we see it at IQD is that there are different ways of communicating; stories that communicate to the brain which is logic and then there are stories that communicate to the heart….
I found this great infographic about storytelling that I believe you will like. This is how brand storytelling evolved in the past 100 years. This new infographic by Kirsty Sharman helps us understand how brand marketing and communications has shifted to storytelling. Starting from Sponsored Content to Social Media Influencers.