Why do people follow certain brands on Twitter? Why would somebody follow your brand on Twitter?
Here is a very interesting infographic on why people follow brands from Twitter. Surprisingly 55% because they like the brand, now we all know that we are SME’s and not massive corporations like Virgin, Tesco’s or Boots so we need to have a clear strategy on why people (our current clients and potential clients) would follow us. As I mentioned in my previous blog, give people a real reason to follow you on your social media channels.